Through Customer's Eyes to deliver beyond customer expectations

The Hidden Growth Gem: Why Your Existing Customers Matter Most

Brands spend so much time hunting for new customers, but what if the key to serious growth is already right in front of them? Turns out,...

How Storytelling Can Make Your Customer Experience Unforgettable

Imagine you're planning a weekend getaway with your old friends. You can't wait to see them again, to catch up on everything that's...

Navigating the Digital Transformation: A Deep Dive into B2B Buyer Behavior

With the rapid digital evolution of the B2B landscape, understanding buyer behavior has never been more crucial. As a B2B, B2C, and D2C...

Emotions: The Unsung Heroes of B2B Customer Experience (CX)

Ever been touched by a business's ability to make you feel genuinely appreciated? Beyond just the excellence of their offerings, it's...

Elevating Customer Journeys: The Pivotal Role of Generative AI in CX

The rapid advancements in artificial intelligence (AI) and machine learning (ML) are transforming the realms of marketing, customer...

Walmart's Recipe Hub: A Game Changer in Home Cooking

Remember a time when you found yourself frantically searching for a recipe, then separately looking for the ingredients and, after all...

Designing Delight: Crafting Exceptional Experiences One Customer at a Time

Remember a time when you were so impressed by a service or product that you couldn't help but share the experience with your friends and...

Enhancing the Journey: Customer Experience and Loyalty in Focus

Returning from a trip to Naples, I found myself on an easyJet flight that was delayed by an hour. During peak travel times, one might...

Redefining Retail: The Emergence of Generative AI and the Future of Customer Loyalty

A recent survey by Salesforce has shed light on the transformative role of generative artificial intelligence (AI) in the retail sector...

THROUGH CUSTOMER's EYES