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Understanding Gen Z; or at least let's try to.
Gen Z consumers are distinct in their shopping habits and expectations, necessitating a shift in retail strategies to cater to their...
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2 min read
Navigating the Gen Z Paradox: Brand Loyalty vs. Value-Based Shopping
In her insightful piece on Gen Z and brand loyalty, Rebecca Brooks, founder and CEO of Alter Agents, highlights key attributes of this...
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