Amazon Day 1 Principles
In each Yearly Report, Jeff Bezos includes a version of his initial 1997 Letter for Shareholders. This letter from 1997, shows the basic...
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Build your Ideal Customer Profile
An Ideal Customer Profile (ICP) is a comprehensive, data-based portrayal of a customer that provides the most value to a business, often...
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Tap to Pay with Apple Pay
Have you ever stood in a long checkout line, dreaming of a world where transactions are nearly instantaneous? If so, Apple's latest...
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Unveiling the Profitable Magic of Retention
Imagine, for a moment, the joy you feel when walking into your favorite coffee shop, where the barista knows your order by heart. This...
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Redefining Accessibility: A Heartfelt Journey Towards Inclusive Travel
As my easyJet flight journeyed back home from Naples, I found myself sharing the plane with three unique individuals – a grandmother, and...
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A Deloitte study: Unpacking Subscription Models, The Next Frontier in Customer Experience
In our rapidly changing business landscape, the buzz around subscription models is increasingly resonant. Deloitte, a leading global...
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Metaverse: A Technological Possibility, An Ethical Imperative also for an extended CX
As we peer into the technological horizon, the concept of the Metaverse, a virtual-reality space where users can interact in a...
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The Strategic Dance: Navigating UX and Revenue Streams - A Case Study of Spotify and Apple
For years, we’ve been observing a grand tango in the digital space - a dance between brands and platforms, each seeking their share of...
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Leveraging Real-Time Feedback for Enhanced Customer Experience
Consider the last time you received an immediate request for feedback after an interaction with a business, such as completing a...
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