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2 min read
Leveraging Real-Time Feedback for Enhanced Customer Experience
Consider the last time you received an immediate request for feedback after an interaction with a business, such as completing a...
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2 min read
From Traps to Transparency: Redefining Customer Experience Amid 'Dark Patterns
Recall the moment when you signed up for a new service on your favorite e-commerce platform. The process was streamlined, efficient –...
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2 min read
Navigating the Road to Repurchase: How Automotive Brands Keep Customers in the Driver's Seat
Recall the moment when you decided to purchase your first car. You spent countless hours scouring the internet, visiting showrooms, test...
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1 min read
Latin America's Loyalty Landscape: Building Relationships Beyond Transactions
In a rapidly digitizing Latin America, where cost of living is rising and a quarter of the population is Gen Z, loyalty programs are...
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2 min read
At the Heart of Ferrari: Irmo's Journey of Passion and Pride
Irmo Costantini's story is a vivid example of the transformative effect that employee engagement can have on a brand. His journey with...
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2 min read
The Delicate Balance: Enhancing Customer Experience in the Era of Digital Privacy
Have you ever noticed how entering a bustling shopping mall full of endless options can feel overwhelming, yet also strangely anonymous?...
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1 min read
Driving Digital: Understanding Consumer Behavior in Today's Dynamic Shopping Landscape
Akeneo in its annual endeavor to demystify the core drivers of present-day global shopping trends and the secrets to business success....
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1 min read
My Inspo of the Week
Microsoft is 48 years old. I don't know of many companies that age that are relevant not because they did something in the '80s or the...
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2 min read
Understanding Gen Z; or at least let's try to.
Gen Z consumers are distinct in their shopping habits and expectations, necessitating a shift in retail strategies to cater to their...
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