
Word of mouth can have a significant impact on customer loyalty. When a customer has a positive experience with a product or service, they are more likely to tell others about it. This can lead to increased brand awareness and more potential customers.
According to Semrush:
23% of people talk about their favorite products with friends and family every day
88% of people had the highest level of trust in a brand when a friend or family member recommended it
64% of marketers agree that word-of-mouth is the most effective form of marketing
Millennials were 38% more likely to discover brands through recommendations from friends and family
Word-of-mouth is directly responsible for 90% of all purchases
Read all 49 stats here