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49 Stats That Prove the Importance of Word-of-Mouth for Building Customer Loyalty



Word of mouth can have a significant impact on customer loyalty. When a customer has a positive experience with a product or service, they are more likely to tell others about it. This can lead to increased brand awareness and more potential customers.


According to Semrush:

  • 23% of people talk about their favorite products with friends and family every day

  • 88% of people had the highest level of trust in a brand when a friend or family member recommended it

  • 64% of marketers agree that word-of-mouth is the most effective form of marketing

  • Millennials were 38% more likely to discover brands through recommendations from friends and family

  • Word-of-mouth is directly responsible for 90% of all purchases

Read all 49 stats here

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