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At the Heart of Ferrari: Irmo's Journey of Passion and Pride



Irmo Costantini's story is a vivid example of the transformative effect that employee engagement can have on a brand. His journey with Ferrari began with an invitation from his father. Together, they experienced the thrill of the powerful Ferrari engines, a passion that started in Irmo's childhood and remains to this day.


Having the chance to work with the formidable Formula 1 team in 1983 gave Irmo priceless insights. Seeing famed racers and their cars, he felt a sense of unity that only increased his dedication to the brand.


Irmo believes Enzo Ferrari, the founder, would rejoice in the brand's growth and technological advancements. Ferrari's shift to automated systems from manual inventory processes showcases this forward-thinking approach. Yet, it wasn't only technology that shaped Irmo.


Today, as the manager of a classic Ferrari workshop, Irmo restores iconic cars like the Dino Sport and Daytona. This role combines his passion and skills, resulting in the revival of these timeless machines. Although parting with these restored classics is challenging, it's also a testament to the pride and satisfaction he derives from his work.


Irmo's story emphasizes the importance of employee engagement and fulfillment. By aligning his love for cars with his role at Ferrari, the company fostered not only a dedicated employee but also an ambassador who enhances its brand reputation. Irmo's commitment and pride continually elevate Ferrari's prestige.


His journey epitomizes the value of employee experience and satisfaction. When employees are passionate and take pride in their work, their contributions can launch a brand to unparalleled heights. The Ferrari story, as told through Irmo's experiences, is an inspiration for all businesses, underlining the power of employee engagement in crafting a brand's future.



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