Beyond Coffee: How Starbucks is Using NFTs to Create a Unique and Engaging Customer Experience

With more then 27 million active members, on Dec. 8 Starbucks launched Web3 Odyssey experience with a series of entertaining, interactive activities to earn collectable ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences. Here a 5 minutes video explaining how Starbucks is fostering customer loyalty with NFT and blockchain technologies