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Beyond Price: Why Customer Experience is Key to Building Loyalty in the Travel Industry

The travel industry has long struggled with building customer loyalty. One of the main challenges is that travel is an infrequent activity for many people, and consumers are highly price sensitive.

This is compounded by the fact that online travel agencies (OTAs) often focus their advertising and marketing efforts on promoting low prices, which makes it difficult for travel companies to differentiate themselves and build a truly loyal customer base.

Mario Gavira is telling more on how AirbnbBooking.comExpedia Group, Vrbo and Hopper are fostering customer loyalty. Read more here



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