A recent KPMG survey found that a significant percentage of US consumers consider environmental sustainability and social responsibility when making purchasing decisions.
✔️Specifically, 37% of respondents consider environmental sustainability,
✔️with over 75% of these consumers looking for environmentally friendly products and packaging.
✔️Meanwhile, 33% of respondents consider social responsibility, with over 50% of these consumers determining a product's social responsibility based on product labels.
The categories in which consumers are most likely to choose a product or service based on environmental sustainability or social responsibility features include personal care products, groceries, restaurants, and apparel.
Companies will need to innovate and push supply chains to deliver on increasing consumer expectations for their products.
You can find the report here