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Data: Garbage In, Garbage Out!



According to MarketingSherpa, 2.1% of customer data goes bad every month - which means almost 25% of the customer data every year. Bad data means:

  • outdated data

  • irrelevant data

  • incorrect data

Because of bad data, you might target the customers with the incorrect message and content, resulting in unsatisfactory experiences that drive users off.

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