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Updated: Jun 18, 2023

Between juggling work, family, and sleep, it's a wonder I find any time to obsess over my toothpaste brand. Oh wait, I don't!"

It's not unusual for marketing professionals to overstate the relevance their brands hold in the lives of consumers.

Oftentimes, brand narratives are crafted with the assumption that consumers are perpetually preoccupied with the brand, thinking about it around the clock.

The portrayal of consumers on brand-related social media often suggests that every customer is an ardent devotee, wholly committed to the brand.

However, the reality paints a different picture. Even the so-called "brand loyalists", those who show a strong predilection for a particular brand, lead multifaceted lives that stretch far beyond the realm of our brands.

While it's undeniable that brands can and do play significant roles in consumers' lives, it's important to maintain a balanced perspective and refrain from inflating the degree to which consumers engage with or think about our brands.



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