
Marriott Bonvoy, in a bold move to redefine loyalty programs, is breaking away from the complexity of traditional point systems.
Introducing Marriott Bonvoy Moments, the company is offering its members exclusive "money-can't-buy experiences" for as little as one point.
Gone are the days of simply redeeming points for hotel stays or flights. Now, Marriott Bonvoy members can immerse themselves in extraordinary adventures.
Imagine savoring Mezcal with the iconic duo Aaron Paul & Bryan Cranston from Breaking Bad or hanging out with US Women's Soccer Star Trinity Rodman.
There's even an opportunity to experience the intensity of the "Hot Ones" seat with host Sean Evans or delve into true-crime mysteries with Ashley Flowers and Brit Prawat from the popular podcast Crime Junkie.
Peggy Roe, Chief Customer Officer for Marriott, recognizes that loyalty is built on more than just points.
Engaging with guests, she discovered that their loyalty stems from the memorable stories they create during their travels and interactions with hotel associates.
While loyalty programs have become overly commercialized, Marriott Bonvoy aims to connect loyalty and hospitality by delivering exceptional customer journeys and equally remarkable experiences.
With One Point Moments, all Marriott Bonvoy members can indulge in their passions and interests without the need for elite status.
This initiative allows guests to explore a diverse range of once-in-a-lifetime adventures with just one stay.
The availability of One Point Moments is limited, with a few live auction packages for bidding using points.
This innovative approach caters to the 180 million members of Marriott Bonvoy, the largest hotel loyalty program globally.
By offering unique experiences, Marriott aims to foster lasting memories and encourage members to book directly, bypassing online travel agency fees. Read more here