"We see our customers as guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better". Jeff Bezos Amazon
Here are five ways brands can get inspired by Amazon customer centricity strategy:
Make the customer your central focus, always
Release new products specific to your customers' needs focusing on "who" and "why" then on "what"
Invest in research and development: it turns out that customers are quite willing to tell you what they want if you ask them about it and listen.
Diversify into new trending markets, so you can meet your customers wherever they are.
Keep innovation and creativity at the core of your customer-centric growth strategy.