top of page

Name Change for a Lifetime of Subs: Subway's Ultimate Loyalty Challenge

What would you be willing to sacrifice for your favorite sandwich? Would you, say, completely alter your identity, casting away your birth name for a chance at gastronomic immortality? For some, it's an easy trade.

Subway, the iconic sandwich chain, recently devised an unconventional quest to identify their most dedicated fans. They promised a lifetime supply of their newly introduced Deli Heroes sandwiches to anyone daring enough to legally change their name to "Subway." This innovative competition appears like an audacious plot out of a Hollywood comedy, but it’s not: Subway is entirely serious about this.

This bold and somewhat shocking challenge follows Subway's recent initiative to introduce automatic slicers and fresh-sliced deli meat across 20,000 restaurants. The competition is designed to promote their new line of Deli Heroes which include flavors like Titan Turkey, Grand Slam Ham, Garlic Roast Beef, and The Beast. Clearly, Subway is determined to go the extra mile to ensure these new offerings gain significant visibility.

The competition, scheduled between August 1 and 4, 2023, will run nationwide and be hosted on The challenge isn't as simple as it sounds, as the contest regulations clearly specify eligibility criteria for the contest, including the legal processes involved in changing one's name.

However, this is not Subway's first foray into unconventional promotions. Last year, the chain offered free subs for life to James Kunz, who in return, agreed to wear a Subway logo as a tattoo. Inspired by the role Subway played in his health journey, Kunz seized the opportunity, reaffirming his brand loyalty in a decidedly permanent way.

So, would you be willing to change your identity for a lifetime of Subway Deli Heroes? Or perhaps, like Kunz, ink your body to express your undying loyalty? Whatever you decide, remember that the customer experience isn't just about transactions or exchanges, it's about engaging stories, eccentric marketing, and sometimes, wild adventures that resonate with your identity - or even influence it.



bottom of page