top of page

People don't know what they want until you show it to them

Updated: Jun 13, 2023


Steve Jobs once said, "People don't know what they want until you show it to them." But Katie Dill a leading figure in consumer tech, believes this quote is often misunderstood.


Katie emphasizes observing customer interactions, not just asking what they want. She highlights that Jobs himself was a user of Apple products, implying a deep understanding of user experience.


While echoing Jobs' views on innovation, Katie advocates for user research to understand and anticipate customer needs, leading to products that customers love even before they realize it. Read more here

4 views

ความคิดเห็น


bottom of page