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Searchandising: Why Advanced Search is the Key to boost conversion and CX

Search plays a crucial role in driving sales and boosting revenue for online businesses.

When customers use the search feature on Amazon, the platform experiences a 6x increase in conversion rates, while Walmart sees a 4x increase, and Etsy a 3x increase.

Studies indicate that advanced search features can more than double conversion rates for retailers in general.

One highly effective strategy to achieve these results is searchandising - a method that involves curating search results to showcase products in alignment with business objectives while monitoring user interactions with the online store's offerings.

Despite its potential benefits, merchandisers and e-commerce strategists often underutilize searchandising in their approach. Read the report from Algolia to get 9 best practices for better conversion rates and customer experience



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