Search plays a crucial role in driving sales and boosting revenue for online businesses.
When customers use the search feature on Amazon, the platform experiences a 6x increase in conversion rates, while Walmart sees a 4x increase, and Etsy a 3x increase.
Studies indicate that advanced search features can more than double conversion rates for retailers in general.
One highly effective strategy to achieve these results is searchandising - a method that involves curating search results to showcase products in alignment with business objectives while monitoring user interactions with the online store's offerings.
Despite its potential benefits, merchandisers and e-commerce strategists often underutilize searchandising in their approach. Read the report from Algolia to get 9 best practices for better conversion rates and customer experience