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The Customer Data Conundrum: Why Companies Struggle to Leverage Customer Insights



A study by Harvard Business Review, unearthed a huge disconnect between what companies consider important uses of customer data, and what they are capable of doing with that data.


Whilst the vast majority of those surveyed understood the importance and benefits of customer data, 71% agreed that their existing programs were not up to scratch.

  • 99% of respondents admitted that to remain competitive in their industry, it is very important or extremely important that their organization integrates customer data into their business processes.

  • However, only 2% say they do this extremely successfully,

  • and only 17% do this very successfully.

Access to the report here

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