
The tech buying community is now majority millennial. And millennial B2B buyers have new expectations for the buyer’s journey. Millennials are 60% of the tech buying market today, and that number will only grow in the coming years.
Millennials are different from other buyers in three key ways:
They’re online natives.
They don’t care about analysts.
They care even more about reviews.
Are brands adapting their experience fast enough? Learn more stats from TrustRadius