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The New Tech Buyer: How Millennials are Changing the B2B Customer Experience


The tech buying community is now majority millennial. And millennial B2B buyers have new expectations for the buyer’s journey. Millennials are 60% of the tech buying market today, and that number will only grow in the coming years.


Millennials are different from other buyers in three key ways:

  • They’re online natives.

  • They don’t care about analysts.

  • They care even more about reviews.

Are brands adapting their experience fast enough? Learn more stats from TrustRadius

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