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The Power of an Empty Chair: How Amazon Prioritizes Customer Experience

Amazon is a company that has always been obsessive about its customers. Its CEO, Jeff Bezos, is known for saying, "Start with the customer and work backward," and this philosophy has been the driving force behind the company's success. But how does Amazon ensure that its employees never forget this customer-centric approach?

At every single meeting, no matter the size, Amazon reserves one extra seat for the customer. This may seem like a cheesy gimmick, but it is a powerful visual reminder of the company's commitment to its customers. As an Amazon insider recently explained, "One problem is that the customer isn't really there at every meeting. So what we like to do at every meeting is we reserve a seat for the customer."

This strategy is a best practice for improving customer experience and boosting customer engagement and loyalty. By making the customer a constant presence in every discussion, Amazon ensures that its employees are always thinking about how to improve the customer experience.

In today's competitive business environment, companies that prioritize customer experience are the ones that will succeed. By adopting customer-centric strategies and leveraging the latest trends and innovations in customer service, companies can increase customer satisfaction levels and build a loyal customer base.



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