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The Power of Intuitive Interactions: Creating Memorable Customer Experiences with Technology

Advanced technologies and customer touchpoints are creating powerful customer experiences (CX) that boost satisfaction in ways that were either unimaginable or unfeasible for most companies a decade ago.

Business leaders who want to enhance their companies’ CX and drive greater satisfaction need to:

  • focus on frictionless commerce,

  • consider augmented experiences,

  • and emphasize intuitive interactions.

The future of customer engagement will transforms touchpoints from nodes along a predefined distribution path to full-blown portals that can serve as points of sale or pathways to many other digital and virtual interactions.

Read more at this HBR article here



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