Businesses invest in technology and design, but often neglect the aspects of customer experience that matter most.
A good customer experience is fast, convenient, consistent, friendly, and has a human touch. Customers are loyal to businesses that provide exceptional value with minimum friction or stress.
The challenge is to use technology purposefully to enhance the human touch, not replace it. This involves empowering employees to create better customer experiences.
By investing in the aspects that matter most, businesses can create a customer experience that is truly exceptional. Read more the the PWC study here