Neuromarketing can tap into the emotional brain to better understand and influence consumer decisions, as demonstrated by examples such as the influence of music on wine purchases and the emotional connection people have with Coca-Cola.
Neuromarketing can tap into the emotional brain to better understand and influence consumer decisions:
Google boosted revenue by $200M through color change in ad links,
Amazon's website speed improvement led to a $1.7 billion increase in sales,
Tiny emoticons on energy bills can reduce energy consumption by 3%,
If you wish to know more on how neuromarketing may influence consumer behaviors I recommend you this video by Terry Wu.